Ocean has once again, assembled a stellar judging line up for its sixth annual digital out of home competition which fosters the best creative work in DOOH advertising, including full motion, subtle motion and interactivity.
The 2015 expert judges include Emma de la Fosse, chief creative officer EMEA, OgilvyOne; Matt Levers, creative director, VCCP; Ross Neil, executive creative director at WCRS; Rob Potts, executive creative director at Saatchi & Saatchi; and Tom George, chairman UK and Northern Europe, MEC.
James Copley, managing partner, Talon; Stuart Taylor, CEO UK, Kinetic; Glen Wilson, managing director of Posterscope; Chris Marjoram, MD of rapport; Claire Beale, editor-in-chief of Campaign; Adrian Cotterill, editor in chief, DailyDOOH; and Ocean CEO Tim Bleakley complete the line up.
For the sixth consecutive year, Ocean is seeking pioneering digital out of home concepts from brands, the creative community and agencies, with the opportunity to win a share of a GBP 450,000 prize pot and a chance for their work to be showcased on Ocean’s iconic DOOH locations and networks across the UK.
This year there are two categories for the best interactive and creative submissions. It is free to enter the competition, which is open until August 28. The winners are announced at an industry summit and awards giving held at the IMAX in London on October 8.
Look At Me, the astonishing Women’s Aid digital out of home campaign which won Ocean’s 2014 competition has since received two coveted Cannes Lions. Created by WCRS, Look At Me won the Gold Lion in Outdoor and a Silver Lion in the Cyber category.
Pennies for Life, another charity campaign developed by DLKW Lowe for the Ocean competition, won a Gold Cannes Lions in Mobile in 2013. And British Airways was also shortlisted for an interactive out of home broadcast live from the Caribbean five years ago.
Ocean marketing director Richard Malton said: “Ocean’s competition has educated and inspired our industry and helped deliver the success story of digital out of home so far. It has always been our ethos to stimulate understanding and exploitation of the medium to the best possible effect. I am sure the 2015 competition will surprise and inspire in equal measures.”
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