Joe Cotugno, New @AyudaSystems GmbH Geschäftsführer

Maddie Cotterill

Ayuda Media Systems this week announced that Joe Cotugno, one of the founding members of Ayuda’s management team 12 years ago, and currently Senior Vice-President of Global Client Services at Ayuda, has been appointed Managing Director of Ayuda’s newest international division in Germany.

Following this summer’s signing of Ströer SE, Germany’s largest out-of-home advertising company, Ayuda has created a wholly-owned German division based in Berlin, with additional offices in Munich and Cologne. As part of a larger corporate re-organisation, Joe Cotugno has been appointed Managing Director of Ayuda GmbH, and will oversee all operations.

Joe told us from his new home in Munich: “The primary objective of Ayuda GmbH will be to service and support our partner, Ströer SE, throughout multiple software implementations. As part of our efforts to support Ströer, we’ll be hiring a significant team in Germany, including developers, QA, and project managers. I plan to fuse Ayuda’s unique Silicon Valley corporate culture with local German influences to create an astounding team capable of efficiently managing and executing on all projects fronts.”

One of the founding members of Ayuda, Cotugno has been Vice-President of Global Client Services at Ayuda for the last eight years, concentrating on delivering exceptional service to existing and new clients. His experience working with international clients from all over the world, has uniquely positioned him to take over the reigns of Ayuda GmbH.

Tobias Stiegler, corporate head of IT and organizational management at Ströer told us “Having one of Ayuda’s founders on board to manage their German operations demonstrates the dedication Ayuda has to the German market, and in particular to their partnership with Ströer. We plan on working closely with Ayuda over the next several years, and having Joe managing their German operations makes us even more confident that we have chosen the right partner in Ayuda.”

Joe’s new position as MD will see him move his entire family across the Atlantic to set up base in Munich, Germany.


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