Gail Chiasson, North American Editor
Cineplex Digital Solutions, the digital signage and experiential media agency of Cineplex Entertainment, has joined the Digital Place Based Advertising Association, New York.
Canadian-based Cineplex operates one of the most modern and fully digitized motion picture theatre circuits in the world. The company’s reach extends from thousands of screens in retail operations and financial institutions to custom-built, iconic, interactive architectural installations in shopping malls, office complexes and other public spaces. CDS engineers and installs the latest in digital signage systems, develops and programs engaging content, operates turnkey networks for clients, and handles media sales for client-owned channels.
“Cineplex is a tremendously innovative entertainment company that is harnessing the power of digital place-based media through Cineplex Digital Solutions,” says Barry Frey, president and CEO, DPAA. “We look forward to working closely with them to share insights and actionable best practices to benefit their digital operations.”
Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.
Cineplex is headquartered in Toronto, Canada, and operates 162 theaters with 1,652 screens from coast to coast, serving approximately 74 million guests annually through the following theater brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. Cineplex also owns and operates the UltraAVX, Poptopia and Outtakes brands.
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA’s eighth annual Video Everywhere Summit will take place at the Crowne Plaza in New York on November 3.
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