OUTFRONT PRIME: @OutfrontMedia’s New Brand Of Premium Outdoor Assets
Gail Chiasson, North American Editor
New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the US, has launched OUTFRONT PRIME, a new brand of premium outdoor assets offering exclusive access to the most highly-trafficked and premier billboard inventory in iconic locations across the US.
OUTFRONT has special focus on top markets with ‘best-in-class’ inventory within those markets. PRIME assets represent the absolute top of the asset pyramid available in spectacular locations.
OUTFRONT PRIME enables advertisers to reach high-end consumers in priority markets like SoHo in New York, Sunset Boulevard in Los Angeles, Mag Mile in Chicago and Union Square in San Francisco. High-end consumers will have the opportunity to see PRIME advertisers everywhere they go out of their home – from shopping centers to major dining areas. In addition, OUTFRONT PRIME will have a dedicated concierge team, while PRIME customers will also benefit from a customizable suite of creative solutions and opportunities for public relations and social media amplification.
“As the media landscape continues to evolve, we are dedicated to bringing innovative solutions and tailored out-of-home products to market,” says Jeremy Male, chairman and CEO, OUTFRONT Media. “OUTFRONT PRIME allows us to offer clients personalized access to the most prestigious advertising locations in the country.”
Initial PRIME advertisers include both existing clients and new brands in the luxury category such as Jimmy Choo, Calvin Klein, BMW, Grey Goose, Tiffany and David Yurman, among others.
OUTFRONT PRIME will be available in approximately 250 locations in top markets including Boston, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, and Washington, DC.
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