If you want to be known primarily as a technology led digital signage provider then please go ahead and let your clients keep calling retail network deployments ‘xyzTV’. Here we see a very generation 1.0 looking ‘masymasTV’ channel for Spanish retailer Supermercados masymas.
Developed by Altabox the channel is, in their words, designed to entertain and communicate offers and promotions to its consumers.
We are not sure of the value of the entertainment bit – sections such as cooking tips, health, pets – you go to the grocery store to shop and what feel good / look away content that you would need to fill in the gaps between adverts and promotions can be served up in better ways than as ‘entertainment’ such as this.
The project used Altabox’s own Kentia software to manage content, including music at the stores. Hardware was developed by DS Digital Screens, a Spanish company specialising in hardware and screens solutions for digital signage.