Condé Nast Helps @PearlMedia Evolve The Feed
Gail Chiasson, North American Editor
Since its launch in 2014, the Feed by Pearl Media has attracted premium brands such as Amazon, Porsche, Vitamin Water, HP, Qualcomm,, Disney and many more – and now the Feed has evolved with a new redesigned look, and a new content partner, Condé Nast!.
Last Year, Pearl introduced the Feed, new digital signage networks that live inside the famed Chelsea Market, a food hall, shopping mall, office building and television production facility located in the heart of New York City’s Meatpacking District. The Feed engages consumers with a wealth of relevant content supported by advertising. This combination of the right location, with the right content, for the right audience, creates a unique and premium opportunity for brands to connect with a highly sought after audience.
Starting September 29, media goliath Condé Nast will begin powering the Feed with the same world class content and photography seen by over 115 million readers monthly. Content will be delivered from such Condé Nast brands as: Allure, Bon Appétít, Condé Nast Traveler, GQ, Self, Wired, and more. This high caliber content will be condensed into the Feed, giving Chelsea Market’s daily visitors an even greater reason to stop, engage and share.
This has inspired Pearl to pursue expansion in key locations and markets nationwide.
“The Feed is designed to engage consumers, not just flip ads,” says Josh Cohen, CEO of Pearl Media. “We want to deliver value to consumers through incredible content that peaks their interest. Getting people to pay attention is half the battle. The success of this content-first model has proven that consumers want such value. If we can bring value to consumers, it inherently brings great opportunity to our advertising partners. Working with Condé Nast does exactly this.“
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