Phil Fernandes Joins Alight Media

Adrian J Cotterill, Editor-in-Chief

Phil Fernandes has joined Alight Media as Head of Marketing.

Reporting to Alight’s Managing Director, Dan Durling, Phil brings strong media experience to the team, having spent over a decade in key roles at media agencies OMD and GroupM, as well as leading UK marketing at global ad tech company, Criteo.

Speaking on the new addition to the team, Dan Durling, Managing Director at Alight Media, said: “Bringing Phil into the Alight team is a significant step for us. His deep industry knowledge, matched with our desire to truly stand apart in the OOH landscape, sets the stage for exciting developments ahead. We’ve always been about making genuine connections —between people, places, and groundbreaking ideas. I believe Phil is the right person to help us achieve even greater heights.”

According to the latest Route release, Alight is now the market leader for total D48 audience reach in the UK, reaching 30.8m people every month. In total, Alight delivers over 600m monthly impressions to reach over half of all UK adults (32m), more than media outlets including The Sun, Sky News, X (Twitter) and The Telegraph for monthly audience reach.

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