Digital Signage Expo 2009, Essen

Adrian J Cotterill, Editor-in-Chief

How these folks get away with describing this as “Europe’s largest digital signage event” we do NOT know because it is not even close to the size of Screen Media Expo or even the DS Zone at ISE, Amsterdam.

Anyway this year they seem to have made a much clearer definition between the floor spaces for the Kiosk side of things and the Digital Signage side of things.

Russ Curry will be attending and covering the event for us (see his view’s on the 2008 event here) even though it is not an event that we would recommend anyone serious about the industry in supporting.

Interesting that in 2010 Screen Media Expo Europe has moved to May and if this event stays the same time there will be a clash. No clues for which one we think will win hands down.

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