Smart AV Acquires Ultimate LED

Maddie Cotterill

Leading audio visual event supplier Smart AV, part of The Incredible Pixel Group (IPG) has acquired Ultimate LED, a UK LED specialist and provider of indoor, outdoor and creative fixed installation LED displays.

Smart AV, who announced their ten-year anniversary earlier this year, has provided indoor and outdoor LED solutions for hire within the events industry across shows such as Paris Airshow and Mobile World Congress, since its first investment in LED back in 2011. Using an initial investment of 30 sq metres of 3.75mm LED, which has since been followed with a further 500 sq metres of 3.9mm and 5.9mm LED, Smart AV has become a leading supplier of LED solutions including bespoke creative curve and smart-edge LED products. The acquisition of Ultimate LED will continue to strengthen its position within the LED market and add an enhanced offering within the permanent installation arena.

As part of the acquisition, Neil Read will be joining IPG and heading up a new division entitled ‘Smart Installs – LED Installation Specialists’. Read has years of experience working on major installations across all business sectors including retail, sports, corporate and leisure

Darren Poultney, Managing Director of Smart AV and Founder of IPG which incorporates Smart AV and the new Smart Installs division told us “We are delighted to be welcoming Ultimate LED as another part of our continual growth within Smart AV and IPG. We have spent the past few years building up our expertise within the rental division of high-resolution LED, working directly with manufacturers in China and on projects such as Wimbledon and The Rugby World Cup, where we have seen a growing demand for a permanent installation arm of the division. The acquisition of Ultimate LED will help us to fulfill this and give the number of rising enquiries the dedicated level of support they require, which is where Neil’s background and expertise will be unsurpassed.”

The Smart Installs division, as part of Smart AV, will provide all types and resolutions of LED for permanent installation within industries such as retail, corporate, licensed trade, sports, leisure and entertainment.

Leave a Reply