Statistically speaking if you are reading this post then you have most likely just Googled ‘digital signage software‘ or some combination of ‘top / best digital signage software‘ and are either looking for some help sorting through the hundreds of digital signage software offerings in the marketplace or looking to see where your own product stands in a search result.
Let’s start by saying then:-
- If you are putting together an RFI or an RFP then you should read, and take notice of this list. With only one or two geographic, or very specific vertical exceptions, if a vendor is NOT on this list you are probably wasting your time in even looking at them.
- If you are a network, our advice for you is to take a serious look at OpenSplash. OpenSplash is a free, multi-platform, open source media player that can be driven by any content management and scheduling system. You will still most probably need a CMS to manage all of your devices but starting here gives you flexibility in choosing a CMS (now and in the future it’s easy to change)
- If you are a screen manufacturer, take a serious look at OpenSplash – no other software vendor will create a media player uniquely suited to your own display hardware (except you! AND with OpenSplash you can write your own extensions to take advantage of your own hardware)
- If you are a hardware manufacturer (set top box, PC hardware or perhaps a supporter of OPS, take a serious look at OpenSplash – no other software vendor will create a media player uniquely suited to your own hardware (except you! AND with OpenSplash you can write your own extensions to take advantage of your own hardware)
- If you are a CMS vendor, look at supporting OpenSplash (see reasons #2, #3 and #4 above)
- If you are a CMS vendor, please check the Software Holocron (Digital Signage, Gesture, Kiosk and Touch) to make sure that (a) you have at least one entry and (b) that any entries (we need an entry for your company and for each product) give enough detail
- If you are a startup and believe that you too can write your own digital signage software, our advice to you is “Don’t Bother!”. There are more than enough products in this list already and hardly any of them differentiate themselves from each other. The industry needs innovation so please take a look at the real problems we face and put your minds to work solving those rather than re-inventing the wheel
- Lastly take a look here at our annual review of software vendors – which goes to make up our #DSTop10
Recommendations below are usually based on a vertical, for example, a need in advertising (DOOH), airports (FIDS), billboards, corporate communication, education, retail, stadiums etc. or as a geographical recommendation (for example when asked “who best to work with in Scandinavia?”).
Out of all the products on the market these are the top 30 companies that we use as a starting point when looking at what to recommend to others. Remember that in this list, we haven’t ranked them in any order other than ALPHABETICAL…
†ComQi (formerly Enqii)†4
C-nario† C-nario were acquired by YCD Multimedia in October 2011
Digital View DV Signage†
Four Winds Interactive
Mermaid vTouch Pro
NEOCAST† (from Real Digital Media)
Net Display Systems PADS
OpenSplash (it’s a digital signage player only and has no integral CMS but there are now more than enough CMS vendors who support it for us to include this open source initiative in this list)
RMG Enterprise Solutions† (nee Symon Communications, Inc.)
Splash Digital Player (from Ayuda Media Systems)†
There’s no room on our (recommended) list for 121View, Acquire, Cayin, Cisco DMS, DGScreen† (now in liquidation we believe), MediaTile, Noventri, Park Media, Reflect Systems, Ryarc, Sony Ziris, WebDT, Wireless Ronin, 3M and many, many others but I guess by the very mention of them here some people may take a further look.
We’ve made known our feelings about Haivision’s CoolSign and separately Harris’s brief foray into digital signage and so it should be no surprise that neither of them are included in our list here.
†After a product or company name indicates a current or past DailyDOOH advertiser (with product or company)
1Removed after re-consideration and feedback
2Removed after a ton of negative feedback and the departure of Mike Kruse, former product marketing manager
3We’ve spec’ed Vista Spyders on a number of projects now and they are good at back ending a digital signage system but we now think that they should not be classified in this list as digital signage systems per se
4The once almost mighty ComQi has shrunk back from global ambitions to be nothing more than a North American business. What few customers it has left, especially the ad based networks will start migrating away from it soon. We cannot see the business continuing on its own by the end of this year.