The Digital Signage Association are in our opinion being very foolish, a little heavy handed and a bit too free and easy in their recruitment process at the moment.
Whilst claiming that the likes of AOpen Computers B.V., ONELAN Limited and Intel Corporation have all recently joined it doesn’t make that much sense we feel to try and make much of miscellaneous kiosk vendors, system integrators and service centres also having joined.
There is something about keeping industry associations small, semi-exclusive and keeping out the riff-raff and this big push by the DSA to grow way past 300 members doesn’t make much sense apart from a revenue perspective – light bulb moment! perhaps that’s it!!!
Their latest offer via email it seems is…
Subject: Join the Digital Signage Association this week and get a white paper or case study written and posted free of charge
Which somehow seems to make a mockery of white papers (their purpose), editorial bias etc.
Are we to expect an influx of white papers from Digital Signage Today purporting to tell us all about (DSA) new members’ technology and products anytime soon do you think?