Cecilia Lang has been named senior vice-president of digital sales at New York-based OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S..
Punter says that Lang is “the latest example of our ongoing commitment to being a leader in marrying digital technologies and out-of-home solutions.”
Lang brings over 20 years of extensive knowledge and experience in digital sales, covering a wide range of media platforms including print, mobile, video, events, tablet and social. She recently spent nearly two decades in leadership positions at The Washington Post Company, most recently as vice-president global media. In this position, she was responsible for the creation and leadership of the digital sales team and management of all national and international ad revenue. In addition to launching advertising for several websites, mobile and tablet products, she led the strategy for native, video and programmatic platforms. Lang oversaw digital sales offices in major global markets including Boston, Chicago, New York, London and San Francisco.
“In 2015, we made great progress in utilizing digital and mobile technologies to introduce new out-of-home services that provide more value and targeted outreach,” says Punter. “Cecilia will lead a team that will help us continue to disrupt the status quo and deliver new digital offerings through our ON Smart Media platform and the OUTFRONT Mobile Network.”