New Scandinavian “Media house”
Adrian J Cotterill, Editor-in-Chief
Tor Olav Haugen and Jon Marius Bastøe, the guys with the Retail ROI measurement methodology that we raved about last year have just now launched a new business which they are calling CatchTheEye – this will be in effect a Scandinavian “Media house”.
They will be offering consultancy with focus at “commercialising the screens and development and production of editorial content” and undertaking advertising sales for stores within an In-Store environment.
There is always a need in geographies to have independent players in the Digital Out of Home Media Sales sector so we applaud this new business startup.
CatchTheEye tell us that their priorities within the next 12 – 18 months will be to work with national chains within the Retail, Gas (Petrol Forecourt), Kiosks, Brand-name stores and Shopping centres using the methodology developed by RightOnMedia (and previously discussed here and presented at the POPAI UK / Ireland event back in December 2007).