It was widely reported last week that Titan Outdoor won a six-year advertising contract against stiff opposition at St Pancras International train station, London (the new hub for the Eurostar). The station is likely to get up to 44m passengers passing through each year.
I think we can expect something digital and large from Titan Transvision and maybe some other digital initatives from them as well.
AMX Inspired Signage are supplying interactive Kiosks at the station – they call them PIP’s (Passenger information point) but to all intents and purposes they are touch screen kiosks and I don’t understand why people need to give them another name.
In total there will be 14 stand alone units around the station. Every kiosk has two screens – one interactive 32 inch NEC LCD in landscape and one non-interactive 46 inch NEC LCD in portrait.
Siemens are the integration partner and the network is due to go live on 14th November 2007.
Content includes weather (why?), train information – including running times etc., some tenant promotional messaging and information on “engineering works”.
“Engineering works” is another term for DELAYS.