We had to laugh when we received screens.tv’s latest mass mail out late on Tuesday evening, not only at the bottom was it advertising a long gone event “Have you booked your stand at Europe’s longest running & largest trade event for DIGITAL SIGNAGE & DOOH?” with a link underneath to ‘Screen Media Expo 2009‘ but it also asked us if we wanted to advertise with them!
They obviously need to recruit site banners and undertake email campaigns just as we do, but the best way to do that is probably not to mass mail everyone on your (alleged) 15,000 subscriber database.
We’d love to see some abc statistics on all these supposed subscriber numbers (and some Google Analytics to back up the unique visitors and page view numbers also – strangely never published); aka.tv claim a similar sized subscriber database and even Van Scraping claims 7-8,000 ‘readers’.
In reality we believe these numbers are swelled by gone-aways and info@, sales@, feedback@ etc. etc
What REALLY rankled us in the email however was this paragraph…
CEO Spotlight – a monthly email to our subscribers that offers you the chance to put your CEO in the spotlight! We either interview your CEO or you can submit an editorial piece with a photo that discusses key industry issues. This article must have genuine editorial value and is not a sales piece. Around the email you will get exclusive banner promotion space plus a logo, company profile and contact details box.
This month will see us publish number 13 in our regular monthly CEO SPOTLIGHT series when we visit San Francisco, having already pretty much been to the major cities in the world to interview some of the best and most interesting network owners. We started this with Christian Vaglio-Giors, CEO, Neo Advertising, in Geneva back in January 2008 and invest significant resource and journalistic talent on this particular feature.
The screens.tv mass email finishes with a mention of their Technology & Services Review – it’s described as “a bi-monthly email to our subscribers that will have an introduction from our Editor on the latest offerings in the marketplace and then up to 8 companies will have a box to display their logo, company profile and contact details with links”
They go on to say “A great, cost effective way to put your business solutions in front of key decision makers” – so, nice to see that strict impartial editorial ethics are not dead then!!!!
Seriously, half the time in this industry you couldn’t make it up what goes on.