OOH Ad Research Company Peoplecount Joins DPAA

Gail Chiasson, North American Editor

Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the Digital Place-Based Advertising Association.

Toronto-based Peoplecount has developed renowned circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic Audit Bureau and the Canadian Outdoor Measurement Bureau. The company also provides in-depth audience insights and campaign effectiveness research to out-of-home advertising and digital signage networks.

Peoplecount recently launched its Placescount Wi-Fi analytics service for place-based media metrics.

“Peoplecount’s audience data is the foundation on which many successful digital place-based media campaigns are built,” says Barry Frey, president and CEO, DPAA. “We look forward to exchanging knowledge and ideas with them.”

Kelly McGillivray, president and chief methodologist of Peoplecount, says, “The DPAA has a tremendous roster of members and we eagerly anticipate joining them in discussions on how to continue to grow the digital place-based sector.”

Peoplecount developed many out-of-home advertising measurement models including the Traffic Audit Bureau’s transit and pedestrian metrics used throughout the US.

The company has a history of innovation over its 20 years of operation. Its clients include industry associations, advertising agencies, out-of-home advertising and place-based media operators, and recreational and retail companies.


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