Launch of Partisan Communications

Maddie Cotterill

This week sees the launch of Partisan, a contemporary communications agency that places Out of Home media – in all its formats, environments and emergent technologies – at the forefront of communication solutions they devise for Advertisers.

Partisan is the creation of Kevin Shute and Richard Blackburn, two experienced operators with a unique perspective on the medium honed via senior board level roles with market leading companies on both the media buying and media owner sides of the sector. Separately, they have both created and led market-changing businesses in the sector from initial start-up through to their successful trade sales.

Partisan’s solutions – a combination of the unrivalled experience and insight of its management and aligned to smarter data analytics and audience planning – will deliver a more effective and efficient communication strategy for an Advertiser’s investment in the medium irrespective of the size of the budget or the scope and complexity of the communication tasks.

The agency will focus on establishing direct Advertiser relationships with the emphasis on growth by attracting new, lapsed or infrequent users of the medium via more compelling, coherent and measurable solutions.

Kevin Shute told us “Both Richard and I are versed in the OOH media sector from both sides of the commercial divide. We are unapologetic advocates of its evolution, its limitless capabilities and prowess to deliver an Advertiser’s message in a changing social, urban and media landscape”.

Partisan has also forged a partnership with Talon Outdoor, the independent OOH media agency working with a number of direct clients and agencies. The two businesses will share some foundation services and Talon’s buying resources, whilst partnering on other client initiatives.
 
Eric Newnham, Talon’s Chairman and CEO said “The future success of OOH in this digital world is predicated on expanding the client base and showing many varied advertisers the opportunities that now exist. We believe that Partisan with Talon’s support can open avenues for both large and small clients to use the medium in an intelligent and dynamic fashion. Having worked with both Kevin and Richard for many years I admire both their approach and aptitude when it comes to getting the best of Out of Home.”


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