Nice Cineplex Digital Media Videowall Installation
Cineplex Digital Media continue to do some nice installations, this one was recently seen at at BMO’s (Bank of Montreal) flagship location, First Canadian Place in downtown Toronto.
The digital wall in the FCP concourse is a highly engaging and multi-sensory experience where BMO is bringing to life their brand promise of ‘We’re Here to Help’ in a meaningful way. Made up of two video walls (15 x 55” screens per wall), passers-by can use the video wall within the concourse to find key information about their commute.
The hope is that in the 30 seconds or less that people pass by, they are inspired, curious, surprised and entertained, while finding BMO’s interesting trivia facts and tidbits, plus weather and train schedules, helpful to getting through their busy days.
The first creative piece featured on the video wall is titled ‘Inclusion.’ Created for PRIDE Month and designed by Cineplex Digital Media’s own creative team, the piece is a celebration of diversity, inclusivity and acceptance. It depicts a story of an individual’s journey of growth and finding acceptance. The piece, which will be showcased from June 23, 2016 through to mid-July, further demonstrates BMO’s commitment to Pride and overall Diversity and Equality.
Cineplex Digital Media played a key role in developing this digital strategy for BMO from solution development, installation and content strategy, to dayparting, creative strategy and content development. Cineplex Digital Media has had a relationship with the Bank of Montreal for over four years, handling its in-branch digital merchandising.
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