Former Scala CEO Tom Nix has joined the Predict Ventures Advisory Board. Predict Ventures describes itself as the leader in big data audience solutions for top brands in TV and media. We’re told that under Tom’s guidance, Predict Ventures will focus on the development of new data services, products and business processes in the out of home market. Chris Bryant, a Partner in Predict Ventures told us earlier this week “Tom Nix brings deep industry knowledge and customer engagement experience to Predict. Tom’s knowledge of the Out of Home & Retail Engagement industry, combined with his predictive analytics experience— both in the U.S. and abroad — will help guide Predict’s growth as a provider of strategic data solutions across out-of-home venues”.
Predict’s Audience Intelligence Framework enables clients to build a single view of their customer through the convergence of MarTech, AdTech and strategic audience data into a single customer profile. The data can then be activated at all levels of the organization and visualized for management and the board to drive strategy. Predict’s framework enables companies to analyze, visualize and activate data across the enterprise.
Tom Nix told us over Skype, “The Out-of-Home industry needs data-driven solutions that provide audience insights to improve and enhance the customer experience. I’m excited to join Predict’s advisory board. They’ve been helping broadcast and cable TV networks transform the entertainment industry by leveraging data to create lasting relationships between media brands and their customers. I’m looking forward to expanding that practice from Media and Entertainment to venues outside the home.”
Predict Ventures operates Predict, a strategic data consulting firm comprised of media and tech industry veterans. The Predict consulting team has partnered with global media brands and successfully scaled innovation-driven entrepreneurial ventures. Clients include A+E Networks, AMC Networks, The Sundance Institute, Screenvision Media, MovieTickets.com and Canada’s Corus Entertainment. Predict Ventures has launched affiliated companies that adhere to the thesis of data as an accelerator for growth including a SaaS artificial intelligence platform and a ‘data as currency’ investment arm.
The New York City based Predict Ventures has additional offices in Princeton, New Jersey, and Toronto, Canada.