Magnetic 3D Joins @DPAAOrg

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that Magnetic 3D has joined the rapidly growing association and will be a sponsor of its annual Video Everywhere Summit, which will be held this week on October 27 at the Roosevelt Hotel in New York City.

The Summit will bring together more than 700 delegates representing brands, agencies, digital place-based networks, ad-tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the leading event dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.

Magnetic 3D, the industry leader in glasses-free 3D solutions, has developed proprietary technology that modifies flat-panel displays, enabling them to show high-definition 3D still and video content without the need for special eyewear. The company will be showcasing its 3D displays at the event as a next-generation media platform for digital-out-of-home advertisers. Magnetic 3D’s glasses-free 3D technology has been proven to deliver an unparalleled level of engagement for major events and experiential marketing campaigns including TedX Wall Street, IBM Smarter Commerce, and the Super Bowl. Featured brands have realized triple digital sales growth in various point-of-sale applications. The company is building an experiential media platform for agencies, buyers, and brands to produce new and immersive 3D ads for out-of-home that integrates with Virtual Reality, Augmented Reality, Interactive, and Mobile Advertising.

Barry Frey, President & CEO of DPAA told us “A rapidly increasing number of marketers are turning to digital place-based screens because of their ability to engage consumers on the go, and now Magnetic 3D is taking this engagement to a whole other level by transforming screens to stunning 3D. When you add glasses-free 3D to a video screen that already offers geofencing, visual recognition, mobile retargeting and relevant, targeted content, it creates an incredibly powerful vehicle for advertisers to extend the reach of their video media budgets.”

Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Don Mathison, Executive Vice President of Strategic Partnerships for Magnetic 3D said “We are proud to be associated with the DPAA, whose growth and accomplishments we have admired for quite some time. We are already working alongside Barry’s team to put our immersive glasses-free 3D technology into the spotlight while building further recognition and relationships for our company. It’s great to be working with the DPAA to do our part to move the industry ahead and look forward to connecting with innovative brands.”

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