Technology nonprofit Creative Chatter Communities is launching a Face of Giving campaign as a follow up to last year’s highly publicized Ultimate Selfie Campaign. Creative Chatter Communities has partnered with Camera360, one of the world’s leading camera apps with more than 600 million users, and numerous global leaders in digital out-of-home media, such as Lamar Advertising Company (Nasdaq: LAMR), Adams Outdoor, Canadian Digital Network and JCDecaux, to share selfies on digital billboards on an international level.
Anyone can participate in the campaign by going to faceofgiving.org and uploading their selfie for a USD 5.99 donation. The selfies will start playing on digital billboards across the U.S. beginning December 5, 2016. As the campaign progresses, each selfie will also be displayed on digital billboards in countries around the world, including Canada, Europe, and the Philippines, with more to be added as the campaign grows.
Allie McAlpin, Lamar Advertising Communications Director told us “Creative Chatter provides a simple, effective platform to help connect nonprofits with people in need, and we are excited to partner with them for the second year in a row. The Face of Giving PSA campaign integrates user-generated content, digital out-of-home and mobile technology, and it’s an example of how we’re leveraging technology in out-of-home campaigns to connect with consumers on a deeper level to support a great cause.”
Selfies submitted for the Face of Giving campaign will be displayed on Lamar’s digital billboards in the top 25 markets across the U.S. In addition to showcasing the user-generated content on digital billboards, the campaign will be marketed to users through push notifications and ads on the Camera360 app. Once the selfie is submitted, people can share an automatically generated preview of their selfie playing on a digital billboard and share on social media using the hashtags #faceofgiving and #helpie.
Emma Yan, Global Marketing Director, Camera360 said “Camera360 is committed to providing our users with amazing and unique ways to use their pictures. Once we heard about this campaign, we immediately recognized it as a worthy cause and a fun concept for our users”.
Camera360 was one of PC World’s ‘Top 100 Tech Products’ way back in 2011, and bills itself as having the world’s leading camera apps for iPhone and Android by boasting some of the best Effects and Filters to enhance photos, an intuitive UI and wonderful UE, Camera360 now has over 200 million users worldwide. With the ability to share photos directly via social platforms, Camera360 turns simple smart phone photography into a powerful and social experience
Clay Braswell, CEO of Creative Chatter Communities “The unique aspect of this campaign is the leveraging of digital technology from the outdoor industry, the mobile app community and the nonprofit sector to help people in need,” said “This is a great example of collaboration and showcases the way technology can make a difference in our local communities and around the world. Each selfie submission makes it possible to meet a need”.
Creative Chatter Communities is a 501 (c)3 nonprofit, connects nonprofit organizations with in-kind donations from the public and business community. Our platform matches items in real time to simply the in-kind donation process. When nonprofit organizations spend less time looking for in-kind donations, they can invest more time with people, helping them find and implement true solutions. That’s the heart of Creative Chatter Communities.