The DPAA announced this week that Ocean Outdoor, one of the UK’s leading digital out of home companies, has joined their growing roster of Europe-based members.
Barry Frey, President & CEO of DPAA told us “We welcome Ocean Outdoor as a great, innovative member leading with iconic installations including Piccadilly Lights, The IMAX Waterloo and Eat Street @ Westfield London. We look forward to providing tools and services that will add real value to Ocean’s business as they continue to grow their presence in the UK and beyond.”
Tim Bleakley, CEO, Ocean, said, “We have pioneered a number of globally famous campaigns such as Women’s Aid’s ‘Look at Me’ and ‘March for Giants’ across multiple locations, and we know there is a thirst in the U.S for greater innovation and collaboration to drive the DOOH medium forward. We look forward to working with DPAA and their many members to develop further digital out of home campaigns.”
DPAA is a global, digital out of home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of ‘Digital Out of Home Everything’, the DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.