Exterion Media, Europe’s largest privately-owned Out-of-Home company, announced the appointment of Steve Hawker as UK Marketing Director.
We are told that Steve Hawker will play a vital role in Exterion’s commercial growth plans and will be responsible for formulating the company’s marketing strategy, leading a team of 20 across national and local marketing, research, PR and studio. He will report directly into Nigel Clarkson, Chief Revenue Officer, and his role commences on August 28, 2018.
He is joining Exterion from ADARA where he is currently Global Marketing Director. In this role, he has helped align the sales, operations and marketing team to grow the ADARA brand globally, resulting in continued growth YOY. Hawker brings a wealth of experience across national and local marketing, research and PR, as well as OOH, press and digital.
In previous roles, he has helped develop and execute strategies to maximise the Guardian, Primesight and Amobee’s visibility in the media marketplace, generate sales leads and create unique brand experiences, resulting in numerous media awards.
Nigel Clarkson, Chief Revenue Officer at Exterion Media told us “This is a major hire and pivotal role for Exterion, which involved a lengthy process to find the successful candidate. We’re delighted to have found someone with Steve’s unique skill set; he is a modern marketer, comfortable with data, design and strategy, and how they all work together. It’s a great moment to be in OOH and at Exterion, as we move towards full-motion video delivery, automation of the sales process and develop an understanding of how classic and digital OOH work together.”
Exterion Media is Europe’s largest privately held out-of-home advertising business. Engaging consumers on the move and using wide-ranging data and insight tools, it delivers valuable, relevant audiences to advertisers. Its diverse inventory formats and environments, both classic and digital, include transport (London Underground, bus, rail) billboards, street furniture and retail. Exterion Media believes in making the everyday inspirational. By putting the right content, in front of the right people, at the right time and in the right location, Exterion Media transforms ordinary journeys into extraordinary experiences. With operations in the United Kingdom, Ireland, France, The Netherlands and Spain, Exterion Media works with a global portfolio of partners to engage and deliver audiences on a local and multi-country scale.