Val Morgan Group has today announced a cross-platform partnership with the world’s largest entertainment fan site, FANDOM. We are told that the partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing.
A fan-powered, fan-trusted source of entertainment, FANDOM is home to hundreds of millions of passionate users across the globe, providing a platform where they can explore, contribute to and celebrate the world of pop culture, including movies, gaming and television.
Dan Hill, CEO, Val Morgan Group told us “We’re thrilled to announce our partnership with FANDOM – this is a very natural extension to our strategy of seamlessly connecting brands to the most passionate people. The partnership will offer clients both contextually relevant content and brand safe environments; which is key to agencies effectively executing their screen strategies”
He added “Val Morgan providing both brand delivery on the big screen and performance solutions online via FANDOM is an exciting evolution for the group. It allows Val Morgan to now provide end-to-end, integrated media solutions for clients looking to reach valuable, passionate audiences on scale”.
With more than 2.5 million users throughout Australia and New Zealand (Nielsen, 2018), Val Morgan will exclusively represent FANDOM in these markets, amplifying its online content onto the big screen and reciprocally offering cinema advertisers with the chance to reach an engaged, online audience. FANDOM uses authentic, compelling content to drive advertising strategy, which appeals to both its influential users as well as advertisers.
Walker Jacobs, COO, FANDOM said “FANDOM is excited to partner with Val Morgan. We have been incredibly impressed by Dan and the Val Morgan leadership team, and believe we can accelerate our progress in Australia and New Zealand by formally aligning our entertainment assets in these important markets. This provides us with an opportunity to continue to grow the FANDOM brand as well as help elevate the Val Morgan’s in-cinema and out-of-home assets, especially with FANDOM-branded content marketing opportunities. We look forward to working together to best serve brands and consumers in new, interesting ways.”
The cross-platform partnership is set to formally commence January 1, 2019, with the teams beginning to work together immediately. This partnership is expected to generate strong interest from brands looking to reach engaged audiences.