Spain’s Exterior Plus Acquires Impactmedia

Adrian J Cotterill, Editor-in-Chief

In Spain, Exterior Plus has acquired Impactmedia. Impactmedia, is the number one company in mall advertising in Spain with an estimated audience of 630 million visitors shared among 91 malls. For Exterior Plus, this operation is a big step forward, and sets the company as a leader in digital outdoor advertising, with a highly competitive portfolio and reaching many different target audiences.

Pablo González Ayala, CEO of Exterior Plus told us “Impactmedia is a great company, leader in its area and fits perfectly in our business plan, enrichens our offer with and added value for our clients”.

More than 1200 screens make up their digital network and they have recently added a number of Carrefour supermarkets to their portfolio, installing more than 700 new screens.

Exterior Plus now owns more than 25,000 advertising panels in Spain. Exterior Plus is a company part of the HIG Capital’s portfolio.

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