#DSE2019 @SEGD Branded Environments 2019

Russ Curry, Ministry of New Media

SEGD Branded Environments 2019 will once again be held in partnership with #DSE2019 and is surely ‘the’ event with regard the design of brand-centric customer experiences and how-to integrate meaningful brand experiences into places and spaces providing the highest branding return on investment to owners and their users.

It is the third year that the SEGD Branded Environments event has returned to Las Vegas in March. As part of the (non-vendor) registration, you also get access to the #DSE2019 show floor, where you will be able to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

The case for integrating brand with place has been made by cities and companies worldwide. Simon Hancock, a SEGD Branded Environments 2018 speaker, SEGD Award winner and Founder of Australia/Singapore based design firm THERE said this about city and urban brands: “Well thought out, experience led placemaking, has the benefit of resonating with both residents and outsiders, motivating civic pride and building the destination brand. Ultimately, helping people feel inspired, engaged and connected.”

Upcoming SEGD Branded Environments 2019 speaker, SEGD Award winner and Principal of Media Objectives, Joe Lawton on his firm’s branded environment work for Google said, “Google loved it, but more importantly, Google’s staff loved it: After it was completed, a search on Instagram for #techcorners revealed joyful, “crazy happy” employees interacting with the space.”

SEGD Branded Environments 2019 at DSE will focus on:

  • Brand for cities, public spaces, and urban districts
  • Brand for retail and hospitality environments
  • Branded sport and entertainment spaces
  • Brand for workplace and corporate spaces
  • Current and future trends in digital brand innovation/deployment
  • Diverse voices in emergent global brand practices
  • Those of us who attend the 2018 Branded Environments event will know that it was an extremely valuable learning experience. Attendees also got the opportunity to tour some local projects in Las Vegas, such as the new Mob Museum.

    More information and registration can be found here.

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