Adrian J Cotterill, Editor-in-Chief
The Consumer Technology Association (CTA) has announced that AT&T Communications CEO John Donovan will lead a keynote session titled New Frontiers in Mobile at #CES2019.
He will join MediaLink Chairman and CEO Michael Kassan as they discuss opportunities for 5G to revolutionize the enterprise space. The keynote aims to explore what some are calling the ‘4th Industrial Revolution’, as 5G opens up a new world of opportunity for robotic manufacturing, AR/VR and mixed reality, sporting experiences, public safety and beyond.
After John Donovan‘s talk, a panel of industry executives will discuss how global companies are developing marketing strategies to best engage consumers in this mobile-first, hyper-connected, data-driven world. Confirmed keynote panelists include National Geographic CMO Jill Cress, Deloitte Digital CMO Alicia Hatch, Magic Leap CPO Omar Khan, Adobe CMO Ann Lewnes, The Stagwell Group President and Managing Partner Mark Penn, and Ascential Events President and Cannes Lions Chairman Phil Thomas.
The keynote will take place at 2 PM on Wednesday, Jan. 9 at the Park Theater, MGM Park.
John Donovan is responsible for the bulk of AT&T’s global telecommunications and U.S. video services businesses, including its Business, Mobility and Entertainment, and Technology & Operations groups. Previously, Donovan served as chief strategy officer and group president – AT&T Technology and Operations, where he led strategic planning for the company overall.
C Space at CES brings together leading CMOs, content creators, Hollywood and media, to uncover disruptive trends impacting brands, marketing and entertainment. The program features exhibits and a robust conference program. C Space continues to grow in size and scope. The 2019 program will feature more than 75 participating companies, an increase of more than 200 percent since the program’s start in 2015. Participating brands include Google, Hulu, NBCU, NeuLion, Nielsen, Snap, T-Mobile and Vevo.
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