New Meadowhall Screen For @LimitedSpaceOOH
Adrian J Cotterill, Editor-in-Chief
Limited Space, the retail and lifestyle destination media specialist, this week unveiled a brand-new large-format digital advertising screen at Meadowhall, Sheffield, as part of the continued expansion of its digital ‘Orbit’ network.
Showcasing to visitors as soon as they enter the space, the new screen will enable advertisers to run dynamic digital creative with outstanding clarity due to its 5m X 3m full-motion digital display and 4.8mm pixel pitch. The ability to use sound with a campaign is included as standard with the site and across Limited Space’s entire Orbit network.
The screen, produced and supplied by specialist LED designers and manufacturers infiLED® dominates the newly refurbished entrance of Meadowhall in Sheffield. Meadowhall’s recent GBP 60 million refurbishment has attracted new brands to the centre, including Nespresso, Godiva, Michael Kors and Rock Up helping it attract over 25 million shoppers a year.
Ranked 5th in the UK by Trevor Woods Associates, Meadowhall sees Limited Space’s digital portfolio increase to nine screens within the UK’s top 10 retail destinations and 14 of the top 20.
Limited Space Co-Founder and CEO Matt Gordon told us “We know there is an ever-increasing demand for digital within our space and this installation demonstrates our continued commitment to building a wider presence throughout the UK, with a specific focus on the most sought after locations in the country. We fully intend to make sure our Orbit network continues to provide advertisers with true national coverage as well as the impact delivered by the most up-to-date technology on the market. “
The screen launches featuring LVMH’s Dior J’adore fragrance, which will run on the screen throughout the key Christmas gifting period, up until the end of December.
The Orbit network now comprises 16 digital screens across 12 locations, reaching over 400 million shoppers a year. Two further installations are already planned for the start of 2019 including new sites at The Centre Livingston and The Glades.
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