IndoorDIRECT Signs Agreement With Carl’s Jr

Adrian J Cotterill, Editor-in-Chief

Earlier this year, indoorDIRECT announced venture funding of USD 22.5 million to complete the roll-out of its national in-store network infrastructure and with that expansion, indoorDIRECT now has an initial national media platform of more than 10 million viewers a month in top DMAs.

Adding to this is a new agreement recently signed with restaurant chain Carls’ Jr to further encompass another 133 locations of the popular US burger chain.

Bill Myers, Chief Operating Officer and Co-Founder of indoorDIRECT told us “The addition of Carl’s Jr. is more evidence of indoorDIRECT’s momentum and growth, as well as proof that Restaurant Digital TV is a concept whose time has come”

The 133 participating Carl’s Jr. locations are in the San Diego and San Francisco DMAs.

About CKE Restaurants

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol “CKR.” As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants.

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