Zoom Media and Marketing has appointed Michael Arkin to the newly created position of Senior Vice President West Coast Sales and Strategic Partnerships.
Michael will be based in Zoom’s Los Angeles office and will direct all west coast sales efforts and the development of strategic partnerships with advertisers and content providers.
Prior to joining Zoom, for more than a decade Arkin was Senior Vice President of Marketing at Paramount Pictures where he was responsible for developing the marketing campaigns for all home entertainment content released by Paramount Pictures Corporation that included Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies.
Arkin also oversaw the home entertainment marketing campaigns for CBS, MTV, Comedy Central, PBS, BET, Logo, CMT and Hasbro.
Arkin directed the campaigns for a string of chart-topping titles including Titanic, the highest grossing motion picture of all time, Transformers, The Indiana Jones trilogy, The Godfather trilogy and the Star Trek motion picture series.
Dennis Roche, President of Zoom US told us “Michael’s unique background of ad agency, media sales, client side studio marketing and content development experience is perfectly aligned with Zoom’s growth strategy and business objectives”
Including its fitness network in over 1,400 health clubs nationwide, Zoom operates digital media networks in over 2,750 domestic venues spanning the top 90 DMAs in the United States and static billboards in over 8,000 venues in North America.
About Zoom Media & Marketing
Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners.