DOOH Business Conference 2010, Amsterdam

Chris Sheldrake

This event, a follow on from the incredibly successful one earlier this year runs from 1st to 2nd February 2010 at the Amsterdam RAI (almost alongside the ISE trade show which runs from 2nd to 4th February at the same location.

The conference next year is being put together by Invidis Consulting and OVAB Europe and again effectively kicks off next year’s Integrated Systems Europe tradeshow – beginning on Monday 1st February 2010 (the day before the ISE tradeshow) and continuing into the morning of the show’s opening day.

Munich-based Invidis Consulting will develop the Conference programme and assist with promoting the event. ISE also noted that it was “delighted to announce that the Conference will be supported by OVAB Europe”

Mike Blackman, Managing Director, Integrated Systems Events told us “Of the 564 companies who exhibited at ISE in 2009, more than half were in the digital signage business – making our show comfortably the largest digital-signage marketplace in Europe”

Mike added “Our first DOOH Business Conference raised the profile of ISE substantially within the advertising and creative content communities, and we believe our new partnership with Invidis will allow us to build further on this foundation.”

Dirk Huelsermann, Chairman of the Board of OVAB Europe, commented “ISE’s DOOH Business Conference is already the leading event for our industry in Europe. So, for us, it is the logical next step to support and participate in next year’s Conference, and introduce our Association to all relevant players in the business.”

With a firmly established foothold in Europe’s DOOH marketplace, Invidis Consulting advises manufacturers, manufacturers, signage network operators, advertising agencies and other enterprises on the concept, procurement, and rollout of Digital Out-Of-Home systems and campaigns. The company also hosts its own DOOH conference in Munich each October and as we told you on Thursday, with the backing of OVAB Europe, has begun conducting quarterly surveys of the DOOH market with the goal of publishing a regular index of industry sentiment.

Florian Rotberg, Senior Project Manager, Invidis Consulting, noted “Having attended the inaugural DOOH Business Conference this year, we were struck by the high quality of delegates and the enormous interest generated not just by the Conference programme, but also by the ISE tradeshow itself. For 2010, we will use our huge experience of the DOOH market to ensure that the programme is more valuable than that of any other pan-European event.”

Mike Blackman concluded: “At ISE, one of our missions is to build bridges between the people who specify the technical detail of digital signage systems and those whose content runs on them. In conjunction with our hugely popular Digital Signage Zone and related exhibits elsewhere on the tradeshow floor, the DOOH Business Conference 2010 will make these connections stronger than ever before, presenting a compelling business opportunity for delegates.”

The conference agenda is already taking shape with confirmations from both Wall AG and Lufthansa that they will be speaking.

Further details of the 2010 Conference programme will be announced shortly, along with key speakers and pricing details.

Leave a Reply