DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that AdMetv has joined its membership ranks.
Barry Frey, DPAA President & CEO, told us “AdMetv represents a great opportunity for venues to turn passive TV screens into revenue-generating devices that enable advertisers to target specific locations and audiences. They are adding another layer onto out-of-home’s digital presence, and a great opportunity for brands.”
AdMetv is an innovative, place-based DOOH advertising IoT device solution that lights up ‘passive’ (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company claims to have developed a unique, place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), that enables almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data.
Dave Rossi, President AdMetv, said “DPAA has done an incredible job of creating a community of companies with a shared interest in taking out-of-home into the digital age. We are excited about joining this community and look forward to being very involved in its activities and initiatives.”