Adspace announced earlier this week that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale.
Lightbox CEO Greg Glenday told us “Today’s marketers increasingly demand trusted environments and contextually relevant channels. Lightbox offers something exciting and effective that couldn’t be more of the moment. It only seemed right to rebrand ourselves in way that reflects the growing power of our incredibly unique platform. Some people still think of us as traditional out-of-home, but Lightbox today is so much more. We believe that our national digital-video footprint makes us a must-have on every plan. I’m delighted to now have a name that signals that energy”.
Billy Long, EVP, OOH Practice at Publicis Media was quoted as saying that he sees the rebrand as a differentiator in the market, he said “Adspace sounded like a pure inventory play. Lightbox is more about what they truly offer: a targeted channel with genuine scale. Lightbox signals a more specific point-of-view, with the ‘light’ evoking a sense of brand safety that’s such an important consideration for our clients. The fact that it conjures up an image of a magnet for consumers makes it even more fitting for the digital out-of-home space.”
Established in 1998 as Adspace Networks, Lightbox OOH Video Network is headquartered in New York, New York. A pioneer of digital on-location media, Lightbox currently serves 650M monthly impressions to 80 million consumers across 4500 screens in more than 300 premier locations.
You can follow them on twitter as @LightboxOOH