Adapt Media, a Toronto-based out-of-home media company, officially announced this week that it has rolled out a new advertising channel in DriveTest Centres across Ontario.
Adapt Media has partnered with Serco Canada Inc. to enhance the DriveTest Centre experience through media activations, video screen advertising and static ads. The video network will also be available to be purchased programmatically on open exchange and through PMP with Adapt Media’s programmatic partners: Broadsign, Campsite, Vistar and Hivestack.
Laura Maurice, Senior Vice President of Adapt Media told us “Buyers will now have the opportunity to reach both millennials and new Canadians at the same time. We are very excited to take this to market and start building long-lasting partnerships”.
DriveTest Centre has 56 locations across Ontario in both rural and urban cities, serving a daily average of 700 to 1,000 people per day per location.
DriveTest’s mission is to support the Ministry of Transportation (MTO) in its commitment to maintain and improve road user safety by providing driver examination services that are customer-focused, professionally delivered, and effectively managed. They are dedicated to providing customer service excellence and delivering high quality services to all Ontario residents who require a driver’s licence test. Every year, they conduct 725,000 road tests, administer 588,000 written tests, process 600,000 driver’s licence applications, and answer over a million questions about driver licensing.
Serco Inc. is the North America division of Serco Group, plc, one of the world’s leading service companies. In North America, they serve Federal, state and local governments, along with the Canadian government and commercial customers. They help their customers deliver vital services more efficiently while increasing the satisfaction of their end customers.
Serco brings deep domain expertise and proven processes informed by over 50 years’ experience, with over 50,000 people in over 20 countries across the world, and over 8,000 in the Americas. Their broad cross-sector and international experience means they can transfer emerging best practice, share new service innovations and improve the performance of the public services they manage.