Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced last week that that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app.
This innovative web app, compatible with desktops, laptops, iPhones, android devices and other ‘smart’ devices, delivers comprehensive and customisable reporting so Clear Channel Airports’ media partners where they can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.
Believed to be an airport-industry out of home first in the U.S., Clear Channel’s reporting web app, allows airports access to pertinent advertising data 24 hours a day, seven days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.
Morten Gotterup, President, Clear Channel Airports told us “Clear Channel Airports developed a web app for reporting so our airport partners, any time, any place, can access the critical information they need to successfully manage their advertising networks. Everyone from the CFO to the concession manager now has an online gateway to vital information like sales leads, status on contracts, operational conditions, and more. Deeper and more readily available insights into how their business is performing remains the top request from airports’ management teams and Clear Channel Airports is the only out of home partner who can meet these needs with our new innovative offering. We couldn’t be more proud of yet another industry first.”
Clear Channel Airports’ partners, including; Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and San Francisco International Airport (SFO) are now online with additional markets in the pipeline. The app is built on a secure architecture implementing cloud-based technology to ensure a safe and reliable product for airports’ management teams.