‘For Digital Signage’ Exhibition, Czech Republic

Guest Contributor, Leoš Smutný

The Czech environment is quietly ‘digitalizing’ however, awareness of Digital Signage is minimal if not nonexistent in many places, here in the heart of Europe.

The SuperScreen.cz project is taking steps to change this situation. We have come to realize that information must get through to people who are involved in the construction, reconstruction or innovation of buildings like hotels, shopping and business centers, and social, sports and cultural buildings …

The international trade fair For Arch has a long term tradition in the Czech Republic and is a place where architects, designers and investors from Europe and beyond can meet up every year. Such a concentration of the right people in a single place provides an excellent opportunity to guide them towards the digital future of communication with the public as well as companies, which should not be missed!

For Digital Signage is the first Digital Signage exhibition in the Czech Republic. Being under the same roof as the For Arch trade fair guarantees a high number of visiting investors and developers i.e. people who decide on the future of the digital face of buildings in the Czech Republic and Eastern Europe.

The objective of the event is not only to present the state of the art in Digital Signage technology but also to give a clear declaration of the way in which digitalization will develop both in the Czech Republic and Eastern Europe, on which the FOR Arch trade fair has a fundamental influence.

For Digital Signage will include a conference zone focusing on the individual disciplines of Digital Signage, where exhibitors will have the opportunity to present their digital solutions for hotels, shopping and business centers, and sports grounds.

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