Parque Arauco / @ViaDirect Selects @TelelogosAD Media4Display

Tristan Cotterill

Parque Arauco is Chile’s third largest shopping mall company, as well as one of the market leaders in Peru and Colombia. In 2016, it opened a new shopping centre in Bogota called Parque La Colina. With more than 62500m², it is one of the biggest malls in Bogota, the Colombian capital with a population of seven million people.

To improve their clients’ customer experience, Parque Arauco needed a solution to guide and inform its visitors of current promotions and offers. The group tasked ViaDirect with designing and managing a digital solution that answered both requests. The wayfinding company decided to implement double-sided kiosks that offered both interactive wayfinding and digital signage. As a long-time partner of Telelogos, ViaDirect chose Media4Display for its digital signage solution.

ViaDirect teamed up with Telelogos and other local contributors to deploy the 17 vertical totems, each equipped with two 65″ screens. A touch screen invites visitors to interact with ViaDirect’s wayfinding interactive software, while the other side of the totem has a screen broadcasting advertisement and commercial information, powered by digital signage software Media4Display. The result is an installation that simultaneously guides, informs and entertains the shopping center’s clients.

The benefits are seen as: –

  • Optimised visitor experience by combining complementary wayfinding and digital signage solutions.
  • Quick content update thanks to the user-friendly Media4Display interface.
  • Content management by different persons, with configurable rights depending on user profiles.
  • DOOH advertisement managed through Media4Display’s platform, resulting in an increased ROI.
  • Remote monitoring and administration of equipment via the device management tool integrated in the Media4Display solution

ViaDirect’s Director LATAM & Country Director Colombia, Etienne Frederic CARO told us “We chose Telelogos because of their expertise and our positive experience working with them on other successful projects. Media4Display is a professional solution, offering the possibility of managing content remotely, with a customizable platform depending on different user profiles. We can also monitor our clients’ screens, and are able to detect potential issues in advance thanks to the device management tool. Media4Display and ViaDirect’s wayfinding solution are fully integrated and combined they offer the perfect digital solution.”

Telelogos is a software publisher in the fields of Digital Media and Connected Devices. Telelogos software allows companies and organizations to better communicate and interact with their customers and/or employees as part of their digital transformation. Corporations can manage and display content through screens placed in any location (point of sale, manufacturing, public spaces, reception halls, etc.), manage the availability and reservation of their meeting rooms through digital devices, and remotely control their fleets of connected terminals, whether mobile (smartphones, tablets) or fixed (terminals, POS).

Telelogos has more than 2,000 customers and 500,000 licenses used in more than 50 countries by all types of companies, from SMEs to large accounts.

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