Adrian J Cotterill, Editor-in-Chief
Broadsign, the world’s biggest out-of-home platform has been selected by Quebec-based Quebecor (TSX: QBR.A, QBR.B), Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home division.
The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform, significantly streamlining their DOOH workflows.
Quebecor has screens in the busiest regions of the province including in Montreal, Laval, Montreal’s South Shore, Sherbrooke et Lévis.
The integration includes a complete digital out-of-home platform, with Quebecor to utilise Broadsign Control for robust content management and distribution and Broadsign Direct and its Salesforce plugin for streamlined sales.
Claude Foisy, Vice President, Quebecor Out-of-home told us “Our priority when selecting our software provider was how the partnership would ultimately benefit our customers. That’s why we chose to partner with Broadsign, the clear industry leaders in digital signage. We quickly developed a strong relationship with their experienced team and were fully supported during every step of the integration. We are excited to see our offerings improve with a robust software that enables us to easily manage content scheduling and playback”.
As the leading digital street furniture network in the province, Quebecor reaches nearly two million on-the-go students and business professionals, giving brands a direct and creative opportunity to reach these busy audiences. With many exposed to the screens at the same time every day, advertisers can use these daily routines to optimize campaign frequency and messaging.
Broadsign’s platform enables Quebecor to streamline and enhance their entire DOOH operations, providing their advertising partners with quicker RFP and campaign turnaround times, more data-based triggering capabilities, and additional creative support for HTML5.
Maarten Dollevoet, SVP of sales at Broadsign said “We’re especially excited about the partnership with Quebecor, their screens are important fixtures in our home city of Montreal. With more efficient operations and sales, and enhanced campaign creative capabilities, we’re confident that advertisers will find even more value in working with Quebecor.”
Quebecor is a Canadian leader in telecommunications, entertainment, news media and culture and is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multi-platform, convergent products and services.
Follow DailyDOOH