Effective August 5th, 2009 Noam Levavi will succeed Barry Salzman as CEO of YCD Multimedia. Noam is currently chairman and one of the co-founders of the business.
We were one of the first to welcome Barry when we wrote back in October 2007 ‘Dot Com / Web 2.0 Executives flock to Digital Out of Home‘ – Barry was previously of course the DoubleClick president and incredibly well known, well respected and liked in the media world.
In that story we thought that the announcements in such a short space of time; Ajay Chowdhury joining EnQii and Barry joining YCD were good for the industry (we still think that) and of course as we said at the time “‘Both companies have previously announced their global ambition and both have set the bar very high with these appointments”
YCD Multimedia went backwards a little we think when they (seemingly) lost their focus on music (they were in our top 10 digital signage vendors of 2008 but NOT in our top 10 in 2009 mainly because of this lack of focus on music). Barry disagreed with that of course and whatever the rights and wrongs of our top 10 and the selection criteria thereof wrote a polite, positive open letter to us in response.
Barry was just the sort of person we needed in the industry and he did a hell of a lot for YCD – recruiting some very good people, dragging the business out of Israel and building a good brand. His focus was very much on retail and he will still tell you to this day that “every one of (their) pilot tests and installations of the digital merchandising applications have demonstrated a measurable ROI”
To be fair, YCD’s end-to-end platform for creating, managing, distributing and optimizing in-store promotions (especially with music that creates the digital ambience offering) does offer retailers a relatively unique suite of solutions.
The challenge for YCD now is that they do not slip back even further. We don’t know what their plans for New York are yet but we doubt and hope that anything major will change there.
Whilst Noam is CEO from early August we believe that VP Business Development, Josh Kampbell will eventually take over the role of CEO.
Barry, a skilled and sometimes professional photographer (he shot for Vogue many times) tells us that he has “decided to explore other professional interests, more closely aligned with my Internet marketing and advertising background” and we wish him good luck going forward.