100 AAA Branch Offices

Chris Sheldrake

Here’s one of the first pictures from Netkey‘s recent announcement that their digital signage software would operate digital signs in AAA club’s branch offices, headquarters and operations centers in Northern California, Nevada and Utah.

Marina EntryAAA NCNU serves more than 4.2 million members via about 100 local branch offices and several operations centers. The club offers members a wide array of automotive, travel, insurance and financial products and services.

Virginia Vovchuk, director of brand strategy and design for AAA NCNU told us “Digital signage gives us the ability to enhance our retail environment with relevant, targeted messages so that our customers learn more about the value of Membership and consider product purchase,”

As part of a strategy to enhance the member experience, present a consistent brand image and deliver targeted marketing and promotional information, AAA NCNU replaced a primarily DVD-driven display system with (true) digital signage.

The deployment will also include a multi-screen video wall in the club’s Walnut Creek, Calif. headquarters which can also be used for TV commercial launches and special promotions.

About Netkey

Netkey is a global provider of solutions for digital signage and self-service kiosks. Netkey helps businesses increase sales, enhance the customer experience and improve communications with consumers and employees. Netkey is a trusted partner to leading organizations including Avery Dennison, Bank of America, Borders, Clear Channel, Target, Toys “R” Us, the U.S. Postal Service, Wireless Zone and many others. Contact Netkey at 1-800-443-7924, via e-mail at info@netkey.com

Leave a Reply