Captivate | Health Launched By @Captivate

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s leading location-based digital video office network, this week announced the launch of Captivate | Health. This is a new strategic partnership with PatientPoint, the trusted leader in patient and physician engagement solutions.

It’s aimed at leveraging the industry-leading PatientPoint physician network to help consumer brands reach a high-value audience of active consumers and healthcare professionals at the point of care.

With the launch of Captivate | Health, Captivate—known best for its office building media solution for nearly 25 years, now provides consumer brands access to two new captive environments with minimal distraction. In medical office waiting rooms, brand messaging on digital screens will reach a highly receptive audience as consumers prepare for their appointment. In back-office areas, brand messaging featured on digital screens will engage physicians and medical staff. This partnership provides a competitive advantage for brands to influence decisions in the offices of approximately 40,000 healthcare providers nationwide.

Lorenzo Papa, Chief Revenue Officer at Captivate told us “Our foray into the health vertical began with Captivate Scan. Our partnership with PatientPoint is a natural extension given the similarities between their network and our core offering. We are excited to partner with the point-of-care industry’s leading provider and deliver another relevant environment for our advertisers to reach a highly valuable audience, wherever they may work, live or play.”

The Captivate | Health network will also extend beyond point-of-care locations, targeting both consumers and healthcare professionals on their mobile devices.

Linda Ruschau, Chief Client Officer at PatientPoint was quoted as saying “Now more than ever, health and wellness is becoming an increasingly important aspect of the consumer journey,” said Together with Captivate, we are excited to offer brands a powerful opportunity to influence and engage both patients and physicians in a trusted setting where important healthcare conversations are taking place.”

Captivate is known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with millions of unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners.

PatientPoint® is a patient engagement solutions company passionately committed to making every doctor-patient engagement better®. By harnessing the power of technology, our omnichannel platform more effectively educates and empowers patients, caregivers and staff to deliver improved health outcomes and an enhanced patient experience. For 30 years, hospitals, health systems, physician offices and sponsoring brands have trusted PatientPoint and its more than 450 team members to provide a uniquely integrated experience across care settings. By the end of 2020, PatientPoint in-office programs are projected to reach more than 77,000 unique healthcare providers nationwide.

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