DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Kubient has joined the association.
Barry Frey, President & CEO, DPAA, told us “Kubient is an exciting, fast-growing company that will help accelerate the availability of DOOH inventory for omnichannel marketers, which in turn will help grow the entire DOOH category. We are delighted to welcome them to our global community of members.”
Kubient is a publicly traded company (NasdaqCM: KBNT, KBNTW) that offers a cloud-based programmatic platform, Kubient Audience Cloud, that enables rapid, real-time buying and selling of digital out-of-home advertising. Kubient began trading on the Nasdaq Capital Market on August 12.
Peter Bordes, CEO, Kubient, said, “Membership in DPAA is an important and logical step for us. DPAA has been a strong advocate for the adoption of programmatic technology in digital out-of-home, and we are proud to become part of their efforts in this area and also plan to avail ourselves of the many benefits of membership.”
DPAA now has members in EMEA, North America, South America, Asia and Australia.