GM’s Mary Barra Joins #CES2021 Keynote Lineup

Andrew Neale

The Consumer Technology Association (CTA) has announced that General Motors Chairman and CEO Mary Barra will present the opening keynote address during the all-digital #CES2021.

Her keynote will look at GM’s transformational strategy to advance mobility for communities around the world. Laying the foundation for an all-electric future is just the beginning.

Gary Shapiro, president and CEO, CTA said “This is the year we have all had to re-imagine how we live and work. CES 2021 is innovating to provide attendees with the opportunity to hear directly from technology innovators and business leaders as they present the newest technologies. GM has proven itself as a global leader in using cutting-edge technology and engineering prowess to transform the future of mobility and beyond. We’re thrilled to welcome Mary back to a unique, immersive CES and hear how GM is changing the world with electrification.”

Mary Barra has served as CEO of GM since January 15, 2014 and Chairman of the GM Board of Directors since January 4, 2016. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global Human Resources, and vice president of Global Manufacturing Engineering. This will be the third time GM has keynoted at CES, following appearances at CES 2008 and CES 2016.

She joins recently confirmed Verizon Chairman and CEO Hans Vestberg and AMD President and CEO Dr. Lisa Su as a speaker. The CES keynote schedule will be updated regularly as keynote speakers are announced. Top visionaries and thought leaders are expected to speak and share insights on premiere technologies during CES2021.


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