Titletown Entertainment District w/ @SNAdisplays LED

Andrew Neale

SNA Displays recently manufactured two indoor direct-view LED displays for the Titletown Entertainment District in Green Bay, Wisconsin. The LED display provider worked with partner and AV integrator Camera Corner Connecting Point which provided project management and general oversight of the project.

Titletown is a 45-acre destination entertainment complex next to Lambeau Field, home to the Green Bay Packers, that offers dining, shopping, housing, office space, sports medicine, and active recreational activities such as skating and tubing.

Gary Huebner, account executive at Camera Corner Connecting Point told us “When we first started working with the teams here at Titletown Development and Titletown Tech, designing their technology needs for the new facility, what they were really going for for the large, open common area was a wow factor. We looked at the facility design and there was going to be so many windows and it’s such a large space with so much ambient light that we really needed a solution that would work for any event in that space, and we knew SNA had a product that would deliver.”

One of Titletown’s premier attractions is The Turn, an 11,000-square-foot dining and entertainment venue featuring Topgolf Swing Suite simulator bays.

The Turn now features a 1.92 mm pixel pitch LED “cube” from SNA Displays’ BRILLIANT™ line of interior products. The three-sided digital display is suspended from the ceiling above the main sports bar on a U-shaped custom steel structure that Camera Corner made from two 3-inch HSS tubes to accommodate the display. The screen features a variety of live and scheduled content, including gameday broadcasts. Each side is 4’5″ high by 7’10” (702 x 1,248 pixels), and they are set at 90-degree angles so that the display can be seen from many vantage points in the bar. In total, the display system includes 2.6 million pixels.

Jackie Krutz, manager of Titletown Residential and Programs said “The SNA displays are showstoppers and provide great views no matter where you’re standing within The Turn. When working with Camera Corner Connecting Point, Titletown wanted to tie in technology into its environment. From presentations and events at Titletown Tech to gameday at The Turn, we wanted a statement piece for each space.”

The second screen, from SNA Displays’ BOLD™ line of interior LED products, is located in a nearby office space. A more traditional lobby video wall, this display uses a pixel pitch of 2.5 mm at the high-definition (HD) resolution of 1,080 x 1,920, making the display 8’10” high by 15’9″ wide.

Camera Corner Connecting Point began as a camera store in 1953. Since then, the company has expanded into other technologies, such as IT, AV, managed services, physical security, and unified communications.


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