Russ Curry, Ministry of New Media
Hivestack, the leading global programmatic digital out of home AdTECH company, has announced a new partnership with Goldbach Germany GmbH. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange.
Robert Stahl, Managing Director, Goldbach Germany told us “We are thrilled to partner with Hivestack,” shared Brands and agencies are recognising the value programmatic brings to DOOH through specialized targeting, speed-to-market and adaptability. The ecosystem is scaling quickly and we’re excited to see this growth continue through this new partnership.”
With this partnership, Goldbach Germany will also provide access to their DOOH networks for both open exchange and PMP buys.
Andreas Soupliotis, Co-Founder & CEO of Hivestack said: “The integration between Goldbach and Hivestack will bring tremendous opportunities for our brand and agency partners in Germany. Goldbach has unprecedented DOOH channel coverage, premium screens and inventory. They continue to lead and innovate in DOOH and align perfectly with Hivestack.”
Hivestack continues to expand rapidly across Europe and Asia, growing the programmatic reach and impact of DOOH for brands and publishers globally.
Goldbach Germany GmbH provides intelligent, scalable placement of advertising messages on all video-based platforms, combined with a diverse portfolio of moving-image products that range from Digital Out-Of-Home, online video and smart TV to a varied linear TV offering. Contacts, addressability, technical solutions and automation are the key factors in showing consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of the Goldbach Group Ltd, with its registered office in Küsnacht, Switzerland. The Goldbach Group Ltd operates mainly in Switzerland, Austria and Germany, and is a TX Group company.
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