Here in the office we have been looking through our archive (the same web based blog archive that you too can search – top right hand corner of this web site) doing some research for a post near Xmas or during the New Year that will see us tell you our favourite posts and articles of 2008 were – that’s what magazines, newspapers and the like do, Ed
Anyway, we found this one and what with all that is happening in the industry at the moment we thought it couldn’t wait and so here it is back by magic at the top of the blog…
Like with any marketing, messages to the industry are worth repeating time and time again and so, you cannot get better advice for ‘newbies’ from Bill when he said…
- Know your business model
- Understand your goals
- Build a solid team
- Avoid common pitfalls
- Learn from the mistakes of others
David pointed out how many “dead men’ he sees in this business – people who don’t get having a readily defined business model or so clearly don’t have one that will ever work (short or long term).
All this talk reminded us of the “Underpants Gnomes” from South Park. They are a community of underground gnomes who steal underpants (notably from a character called ‘Tweek’ – whose parents own the local coffee store – though that has nothing to do with the story per se, Ed).
Anyway, the Underpants Gnomes have a three-phase business plan: –
- Collect Underpants
None of the gnomes actually know what the second phase is AND all of them assume that someone else within the Gnome community / organisation does!
When doing due diligence with DOOH you would be surprised how often we see that same (three-step) business plan.