Word reaches us that in-store music provider Imagesound has chosen signagelive as its new digital signage partner – the official announcement will come sometime soon. A few weeks ago all we could tell you was that it was a big win for one of our top 10 digital signage vendors but now we know it is most definitely signagelive.
The best choice would definitely have been EnQii’s excellent EnGage / inTempo product as it would have done the job of present incumbent YCD Multimedia, i.e. music as well as digital signage BUT we strongly suspect that due to people politics at least it was most probably never even considered.
Those fools at YCD Multimedia could have had the complete Imagesound business all sewn up years ago – there was a reason that YCD were number 5 in our Top Ten back in 2007 and that was because they had one of the best, if not THE best music offering in the marketplace.
The fact that they took their eye off the ball outside the US and the fact that they did not milk this (customer) for all it’s worth says volumes about great technology companies needing good business leaders. WIth the combined credibility of Imagesound and YCD – music, commercial sense and good technology they could have won a hell of a lot more business together.
The new signage partner product will be aimed at the traditional digital signage space and initially will be sold and managed in isolation to Imagesound’s own IMS software.
That means that the YCD agreement is likely to stay in place for just a little while longer – Imagesound do, surprise, surprise actually have a couple of customers using the platform.
It doesn’t make much sense to us in having two software platforms (three actually if you count Imagesound’s own internal attempts at software) so look for a further shake out in early 2010.