Outcast Adds New Content Partners And Direct Sales Strategy
Gail Chiasson, North American Editor
Santa Monica, CA-based Outcast (formerly Fuelcast), has added new content partnerships with CBS, HGTV and CNET as part of the company’s strategy to deliver the most engaging consumer experience at the gas pump through a broader set of programming options.
This strategy is also designed to provide advertisers with the opportunity to connect their brands to best in class content that is both relevant and engaging. As part of its joint venture with PumpTop TV, Outcast reaches more than 20 million active consumers each month on a one-to-one basis via 12,600 high-definition large (17” and 19”) screens in 15 of the top DMAs.
In addition to these content enhancements, Outcast is streamlining the sales process by growing its direct sales team and eliminating all third party sales relationships to provide better focus and clearer communication to its partners and clients. (Three third party relationships were terminated over the course of the last month.) As such, all client accounts will now be managed through the joint venture’s direct sales team of 10, headed by Nathan Gill, chief media officer of Outcast.
“As the network has continued to grow in both scale and capability we recognized the importance of having a dedicated sales team to act as a single point of contact for clients,” says Gill. “Our direct sales team is uniquely equipped to help clients utilize the network’s advanced interactive and targeting capabilities and create customized campaigns with engaging content from our newly expanded library. We believe that this type of hands-on approach is critical to helping brands establish new and innovative ways of connecting with on-the-go consumers.
“We want to greatly enhance the consumer experience by leveraging the power of our platform. We represent the nexus between broadcast and online, offering the best of both. With these partners and the ones that we will be announcing over the course of the next couple of months, we will be showing actual programming. Our content
includes national, regional and local, even down to the zip code. We
will also introduce Spanish language programming in predominately
Hispanic markets.”
Outcast’s programming loop is tied to the consumer dwell time averaging four minutes. It includes national, regional and local content. Outcast offers 100% measurability. The Outcast platform also extends beyond the pump with a mobile platform that has delivered more than 35 million SMS coupons.
Outcast also has offices in New York City. The privately held company plans to continue to expand in the US, but is also now evaluating international opportunities.
August 27th, 2009 at 03:01 @167
Outcast also has offices in New York City. The privately held company plans to continue to expand in the US,