D3 LED Acquired Again (This Time by @Ross_Video)

Adrian J Cotterill, Editor-in-Chief

Making a mockery somewhat of the ‘merger’ announcement in August 2020 between D3 LED and Southpaw Live news reaches us that D3 LED, who have / had been for sale for sometime, has now been acquired by Ross Video.

Ross Video CEO David Ross said “We’re excited to welcome the amazing D3 team to Ross. D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.”

The press release said that D3’s solutions complement the existing portfolio offered by Ross, and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system, the companies said.

The operation will be renamed Ross D3 LED.

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