Adrian J Cotterill, Editor-in-Chief
Place Exchange has announced a partnership with Rockbot, a pioneer in the media-for-business industry, providing multi-channel video streaming content for brick-and-mortar businesses.
Henry Embleton, Head of Advertising at Rockbot told us “With the rise of DOOH, it is inevitable that CTV and DOOH will merge into a growth vertical,” commented Partnering with Place Exchange will enable more CTV & DOOH advertisers to capture a growing audience of unique, hard-to-reach consumers for our advertising partners.”
Rockbot’s expansive and growing Digital OOH network is designed to bring highly-relevant TV to consumers in contextually relevant places. Rockbot TV screens—programmed with content from top network providers—reach consumers in gyms, airports, salons, spas, and retail locations across the US. The partnership with Place Exchange will enhance marketers’ ability to extend their video advertising campaigns to additional DOOH inventory via the same demand side platforms (DSPs) used to run programmatic video campaigns in online, mobile, social, and CTV.
Nick Bennett, SVP of Partnerships at Place Exchange said “We’ve seen programmatic video OOH spending increase dramatically in the past year. As demand for high-quality video inventory continues to grow, we are thrilled to offer advertisers access to Rockbot inventory.”
Rockbot, founded in 2010, is a pioneer in the media-for-business industry, providing a robust product suite of TV, music, audio, messaging, and digital signage solutions. Rockbot’s primary mission to empower businesses, brands, and places to deliver better customer experiences—and stronger consumer connections—through media in their real-world spaces comes to life with the DOOH offering allowing advertisers to reach consumers, on-the-go. Over 35,000 businesses across the US trust Rockbot’s streaming media services providing advertisers with a reach of nearly 33 million viewers a month.
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